Professor Pin Luarn from the School of Management of Taiwan Tech has dedicated 31 years to teaching and global work. He has received multiple Taiwan Tech excellent teaching awards and was listed among the top 2% of scientists globally in Stanford University's 2022 Scientific Influence Rankings. This year, he has been honored with the National Excellent Teaching Award. He wrote the textbook “E-Commerce” in 1997 and updated it regularly every two years. It has sold a total of 200,000 copies, remains one of the most critical textbooks in higher education, and has a profound influence on promoting and advancing e-commerce education in Taiwan.

Professor Pin Luarn from the School of Management of Taiwan Tech has been dedicated to teaching for 31 years and was recognized by the National Excellent Teaching Award this year.

Professor Pin Luarn specializes in e-commerce, online marketing, artificial intelligence, and applications. He has published numerous highly-cited papers and received various awards for his research. He has mentored over 200 master’s and doctoral students, with at least 10 becoming university professors. Additionally, he has assisted numerous coaching companies in going public, including guiding and supervising Taiwan’s first listed e-commerce company, significantly advancing the institutionalization of the domestic internet and e-commerce industries.

Professor Pin Luarn of the School of Management of Taiwan Tech specializes in e-commerce, online marketing, artificial intelligence, and applications.

Professor Pin Luarn has served as the Dean of the School of Management of Taiwan Tech, as well as an undergraduate advisor, handling a wide range of student counseling matters. He deeply understands that tutoring students requires a lot of effort and enthusiasm and said that the deans of all universities must be on call 24 hours a day and deserve everyone's respect and applause. Over nine years as EMBA Executive Director, he helped establish 14 exclusive EMBA clubs, led students to multiple national case competitions, and won multiple national championships.

Compared with teachers in primary and secondary schools who often have to deal with emergencies of individual students, Professor Pin Luarn notes that university faculty also deal with pressures from teaching, research, and industry-university collaboration. For young university teachers experiencing burnout, he advises adjusting one's mindset, focusing on areas of strength, and managing time effectively to maintain a positive outlook at all times.

Professor Pin Luarn from the School of Management of Taiwan Tech with 31 years of dedication to teaching, has received multiple Taiwan Tech excellent teaching awards and is ranked among the top 2% of scientists globally in Stanford University's 2022 Scientific Influence Rankings. This year, he has been honored with the National Excellent Teaching Award.

Professor Pin Luarn’s teaching philosophy focuses on cultivating students' innovative thinking and global mobility, guiding them to become socially responsible global citizens. He emphasizes that his passion for teaching is fueled by the eager faces of his students and that challenges often require adapting teaching materials to meet the diverse needs of students at different ages and levels. He believes that “learning” in “teaching” is more crucial than “teaching” itself. Educators should be student-centered, aligning with their needs, interests, and learning styles. The teacher’s role is to help students explore their potential and then maximize their abilities. In his past teaching experience, he has learned and gained a lot. Professor Luarn finds satisfaction and joy in witnessing his students' progress and success.

Professor Pin Luarn from the School of Management of Taiwan Tech has been dedicated to teaching for 31 years. He has won the Taiwan Tech Teaching Excellence Award many times, and this year he was recognized by the National Excellent Teaching Award.